How to Write Your First Ebook

Writing your first ebook may seem like a daunting task. But like many projects, it won't seem so bad when it's broken down into manageable chunks. Not all projects are successful, so don't be too disappointed if your first ebook isn't a best seller. Whatever the outcome of your first ebook, you can at least say 'You did it'.

Like many things in life, what often seems impossible can be attained with the right attitude and the right equipment. It could be a marathon run, climbing a mountain or finding parking space at the supermarket.

If you want to play golf, you will need clubs, balls and some practice. There's no guarantee you will become another Tiger Woods but you will become a golfer.

How to Write Your First Ebook

If you want to write an ebook, you will need a computer, software and some directions. Assuming you have a computer and software or access to them, here are some directions.

Establish Your Reasons

Your reasons for wanting to write an ebook will have a major impact on your success. It may be for financial gain, promoting a business, advancing your career, education, self satisfaction or something entirely different. Whatever your reasons, write them down. It will help to motivate you if the going gets tough.

Choose Your Subject

There are countless subjects that you can write about. It's wise to choose something you have an interest in or knowledge of. It is worthwhile spending time on this. The more you know about your subject, the easier it will be to write about.

Choose Your Title

After you've chosen your subject, you'll need a title for the ebook. It's worth writing down a few different ones before deciding on the one you'll use. This will help to keep your focus and may give you some other ideas. The title should give a clear indication of the content in your book. A catchy title may help to sell it, but remember to balance this with clarity to keep it in context. I've written down two examples. Feel free to use them if you have a sense of humor.

A Clubbers Paradise - Golfing in Ibiza

20 Minutes Late - The Future of Trains

Choose Your Audience

The subject and style of your writing will determine your audience. Decide who your desired audience will be. Age, gender, culture, social background and education are factors you may want to consider. What you write should be targeted at your desired audience.

Write Your Thesis Statement

Although it's possible to write your ebook without a 'thesis statement', it is not recommended. If you are unfamiliar with this term, there are many sources available that will provide you with all the details you need. Unfortunately, there are some differences of opinion that may lead to confusion.

The 'thesis statement' deserves a separate article of its own but for now I have written a general definition of a thesis statement for ebooks. This may leave the door open for criticism but is a small price to pay if it removes some of the confusion. More importantly, it will give you a base on which to start. Only use it as a guideline. If you want a more specific definition, Google is a good place to start your search.

A thesis statement is a sentence or two written to clearly show the reason(s) for your ebook and what you expect to write about.

Although I have referred to this as a general definition, keep in mind that your actual statement should be as specific as possible.

Think of it as the foundation for your ebook. It should contain the following:

1) Your subject

2) Your opinion on the subject

3) A supporting reason for your opinion

4) The significance of 1), 2) and 3)

Create Your Document

Now that you have the foundation, you can begin writing.
A standard application like MS Word is a good choice.
While you are writing your document you can revise your thesis statement at any time up until it is published. This provides a good degree of flexibility.

Choose the format and layout of your document, including chapters, headings and introductions. Dependent on your subject, you may wish to add photographs, anecdotes or testimonials that keep the reader's attention.

Since an ebook is generally read from a screen, you may want to break up the text more than in a printed book. Experiment with a few different fonts and look at other ebooks for ideas you can use. Spell check and save your document regularly. MS Word has an auto recovery feature. This is useful if you don't save the document on a regular basis and later experience a system crash. Always backup your document. As a precaution you should also keep a copy on another media such as CD.

Choose Your eBook Format

This is a personal choice. You may decide to create an executable (.exe) file or a Portable Document Format (.pdf) file. By no means an exhaustive list, here are some points to consider before you choose.

EXE files are compiled using an ebook compiler

EXE files may offer features that are not available with PDFs

EXE files can only be read on a PC

EXE files don't require any other software to be read

EXE files are easy to open, easily branded, and good viral marketing tools

EXE files may be susceptible to viruses although some compilers offer virus protection

More information on the better compilers can be found at

http://www.ebook-site.com/ebook-compilers.html

PDF files can be created using Adobe Acrobat

PDF files can be created with several other 3rd party applications

PDF files are an industry standard

PDF files can be read by both PC and MAC

PDF files require Adobe Reader to be read

PDF files are highly unlikely to become infected

More information on PDFs can be found on the Adobe website

Create Your Ebook

Create your ebook in your chosen format.
Congratulations you are now an author.

How to Write Your First Ebook
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Bryan Quinn
ebook-site.com
Provide a variety of useful resources for creating, reading, and publishing ebooks. You`ll also find tips on spam and flipbooks, as well as a collection of free ebook downloads. A free members' area is also provided for ezine subscribers.

http://www.ebook-site.com

Product Positioning Strategies

Positioning is what the customer believes about your product's value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created by advertising or promotion.

Marketers manage product positioning by focusing their marketing activities on a positioning strategy. Pricing, promotion, channels of distribution, and advertising all are geared to maximize the chosen positioning strategy.

Generally, there are six basic strategies for product positioning:

Product Positioning Strategies

1. By attribute or benefit- This is the most frequently used positioning strategy. For a light beer, it might be that it tastes great or that it is less filling. For toothpaste, it might be the mint taste or tartar control.

2. By use or application- The users of Apple computers can design and use graphics more easily than with Windows or UNIX. Apple positions its computers based on how the computer will be used.

3. By user- Facebook is a social networking site used exclusively by college students. Facebook is too cool for MySpace and serves a smaller, more sophisticated cohort. Only college students may participate with their campus e-mail IDs.

4. By product or service class- Margarine competes as an alternative to butter. Margarine is positioned as a lower cost and healthier alternative to butter, while butter provides better taste and wholesome ingredients.

5. By competitor- BMW and Mercedes often compare themselves to each other segmenting the market to just the crème de la crème of the automobile market. Ford and Chevy need not apply.

6. By price or quality- Tiffany and Costco both sell diamonds. Tiffany wants us to believe that their diamonds are of the highest quality, while Costco tells us that diamonds are diamonds and that only a chump will pay Tiffany prices.

Positioning is what the customer believes and not what the provider wants them to believe. Positioning can change due the counter measures taken at the competition. Managing your product positioning requires that you know your customer and that you understand your competition; generally, this is the job of market research not just what the enterpreneur thinks is true.

Product Positioning Strategies
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Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant. His book is called “First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing”.

Check out his website at: http://www.firstbestordifferent.com or his blog at http://www.firstbestordifferent.com/blog

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Make A Book Report Newspaper Style

You have a book report due and now your teacher wants you to make a presentation on the book. How can you be original and not do what all the other student in class are doing?

You could prepare your book report in a newspaper style.

Go to your local arts and crafts store to get a small roll of thin craft paper. You know the kind like the cheerleaders hold up for football players to run through before games. This usually comes in a roll and if you do not want to buy a whole roll you may just be able to get a small portion. You can use this to make large sections for your newspaper. Make sure to use a large enough piece for each page and fold it in half just like a real newspaper. The paper is thin but you do not have to worry about writing on it. You can prepare headlines on your computer and cut them out and paste onto the craft paper with a glue stick.

Make A Book Report Newspaper Style

Now when making your newspaper you will want the name of the newspaper to be the name of your book. The author can be listed as writer. The front page headline can be an interesting reason why you chose the book and then under that write the story which is a summary of what the book is about with a teaser so that they will want to read more. Make each headline page of the newspaper one of the titles from each chapter. Now if your book has chapters which are numbered Chapter 1 and Chapter 2 you will need to create your own. This is where your imagination comes into play and your teacher should reward you for ingenuity. The story under each page headline is your chapter information. Make sure to list the main characters and conflicts or problems that occur in the book. At the end you will want to make a conclusion of the book. You can even draw photos or clip art to insert in the photo. You can make advertisements throughout the newspaper with things from the story. This would be very clever and may show your teacher that you put a lot of time and thought into your project.

Make A Book Report Newspaper Style
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Check out more book report projects at http://bookreports.learn-about-it.com

Lesa Bolt is a contributor to Learn About It.

12 Creative Photography Ideas

Here are 12 ideas to get your creative juices flowing and increase your skills and value as a photographer.

TIP 1 - Time Lapse photos. I showed my niece how to do this with clay figures and stitch the resulting frames together into a video file, and she was busy for days. If you control the exposure consistently to keep the images consistent with one another, you can do some really fun stop-motion animation. Or, you can set up your camera to capture other slow motion effects such as flowers opening and seedlings growing.

TIP 2 - Night Lights. Things look very different at night. Shooting city scenes with available light creates some interesting images. And shooting outdoor images under moonlight or with "light painting", where you open up the camera shutter for an extended exposure, and "paint" your targets with colored or plain light, can create some truly bizarre images.

12 Creative Photography Ideas

TIP 3 - Astrophotography. Hook that SLR up to a telescope, and you are ready to peer into the depths of space and time. You'll need some adapters, and ability to compensate for the earth's rotation for really long shots. Start with the moon and move on from there.

TIP 4 - Macro photography. From flowers to coins to stamps, you can polish your skills at close-up photography and capture some really detailed images. Often a macro lens or close-up attachment will help. See my tips on Flower Photography to get more information.

TIP 5 - Micro photography. If you can interface that camera with a microscope, you can get some really crazy images. Or, stack up a bunch of close-up magnification and try your hand at turning salt crystals into surreal imagery.

TIP 6 - Insurance Photos. OK, maybe a bit boring, but you and your friends and relatives will thank you. Take a couple hours and touch and photograph everything of value, with a full shot or two if each item of value, accompanied by a shot of the identifying marks - manufacturer model or serial number. Then burn a CD or DVD and store it off site. If you have a fire or other loss, this could save the owner thousands of dollars.

TIP 7 - Family Recipe book. Anytime those family favorites are prepared, copy down the recipe and take some photos of the food. You can produce a printed or electronic cookbook of family favorites that everyone will love.

TIP 8 - Stock Photography. This is a very busy market niche, but the cost of entry is low. Specialize in things you love, and you may be able to generate some income from your stock images. Search for stock photography sites, and make sure you understand your rights before you post images.

TIP 9 - Special Effects. Maybe you want to specialize in high-speed images of athletes, or surrealistic collages. Try your hand at using your editing skills to put someone in a soda bottle or floating on a candy lifesaver. Often more artistic than photographic, it will test your composition, lighting and editing skills to come up with believable artificial realities.

TIP 10 - Still Life. Ahh, the bowl of fruit. Sometimes a simple object or collection, properly lit, shot and edited, is a thing of beauty. It's a great way to study light. Start with an egg on a light background, a lamp and a window and see how you can learn about lighting and composition.

TIP 11 - Computer Control. Many cameras have a USB interface and remote control software. You can actually control the camera from the computer. See if you can get it to work to your liking, and maybe even program some time lapse or exposure bracketing experiments.

TIP 12 - Be Like Andy. Take some images of everyday items and try to create those neat colored backgrounds like Andy Warhol used to make. Create a 4-up print of the same image and change the colors of each quadrant to make an interesting square print.

Have fun with these ideas, and let me know when you become famous!

12 Creative Photography Ideas
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

John Huegel is a photographer in the Erie, Pennsylvania area who specializes in Seniors, Dance Studio, Families and other groups. He is active in many charitable and volunteer activities in the Erie area. His work can be seen at http://jhphotomusic.com